Helping MyPlace improve their Group Creation Process.

Helping MyPlace improve their Group Creation Process.

The idea of ‘Groups’ on MyPlace is that we all have different groups of friends and communities in the real world and MyPlace wants to enable users to recreate or join the groups that are relevant to them and who they want to share their homes with.

Helping MyPlace improve their Group Creation Process.

The idea of ‘Groups’ on MyPlace is that we all have different groups of friends and communities in the real world and MyPlace wants to enable users to recreate or join the groups that are relevant to them and who they want to share their homes with.

Role

User Research

Product Strategy

UI Design

Interaction Design

Usability Testing

Tools

Figjam

Notion

Maze

Figma

Dovetail

Timeline

5 weeks

The Problem

The Problem

The Problem

Currently MyPlace doesn't have the ability for users to create their own groups. Currently, the team at MyPlace can create a group for you, and give admin privileges to one person to manage the group.

The Solution

Add a Group Creation Process in their website.

Usability Review

To help me better understand the product, I conducted a usability to identify pain points and wow moments in the existing experience

Business & User frustrations

Following a usability review I defined the primary and secondary business and user frustrations

Primary Frustration

When the users want to create their own private groups they have to request it from an admin in MyPlace to create it.

When the users want to create their own private groups they have to request it from an admin in MyPlace to

create it.

Secondary Frustration

When the group has been created, admin rights are only granted to one person to configure settings and add other members to the group.

Competitor Benchmarking

With a usability review complete, I moved on to competitor benchmarking to help me identify standards in competitor products that could be used to improve the existing experience.

Problem Space

Who is affected by the problem?

Users trying to create a group in MyPlace


What is the problem?

Users do not have the option to create a group on their own.


Where does this problem occur?

When the user gets to the ‘My Groups’ page


When does the problem occur?

Users don’t have the ability to create their own groups


Why does the problem occur? Why is the problem important?

Users want to create groups of their own so that they are comfortable sharing their homes with a selected group of people.

How might we provide a smooth group creation experience?

Affinity Map

To validate the initial observations made from our usability review and competitor benchmarking we conducted a user interview and synthesised the results to identify the key problems they experienced.

Ideation

To avoid following the first idea I conducted a series of ideation techniques. This allowed me to consider an array of solutions. Following ideation I mapped what could be improved or added to the product and what the impact of each idea would be for users and the business.

What can we add

Add group creation in a two step process


What can we improve

Improve Inviting members process

User Flows

Following Ideation I created user flows of the existing experience and improved the flow based on the idea that fit with business and user goals

Rapid Prototyping

Having mapped an improved user flow I spent time rapidly prototyping a solution. Sketching helped me rapidly iterate on the original idea and visualise a solution without committing too early to hi-fidelity screens.

Styles & Components

Before creating the hi-fidelity prototype I defined the product styles and interactive components in Figma to easily and quickly help me design consistently

High Fidelity Prototype

Below is the final version of the prototype that I created. I included interactions and transitions from Figma to match the products flow.